GMI Cloud

Kicking off with research, client communication, and planning

For context, GMI Cloud came to us with a direct request: modernizing their website to make it visually appealing and easy to maintain. Importantly, this meant it also needed to be manageable by the “non-technical” team members on their marketing team. The reason was simple: in the fiery race of AI compute startups, GMI Cloud needed to experiment quickly and win over the market before their competition. Evil Martians took charge and delivered a solution that exceeded expectations with incredible speed.

We began by understanding GMI Cloud’s challenges and goals. This involved frequent strategy sessions and regular syncs with stakeholders to uncover pain points and clarify their redesign vision. Recognizing the challenges of gathering all stakeholders at once, we implemented a balanced meeting schedule to accommodate client availability while keeping development momentum.

Meanwhile, we ran a comprehensive audit of their existing website where we efficiently mapped pages, identified areas for updates, removals, and any missing elements.

These proactive collaborative and discussions allowed us to uncover pain points, clarify the redesign vision, and to make sure that all requirements could be addressed promptly.

But perhaps more importantly, this approach provided GMI Cloud with both a clear roadmap and instilled them with the confidence that our understanding of their objectives for the redesign was clear.